Main Office: 865-524-9881
Office Hours: 7:00AM - 5:00PM
RUSSELL PRINTING OPTIONS
1) Set “bleeds” to 1/8 inch (.125) on all sides.
2) Offset marks on PDF 1/8 inch (.125).
3) White always knocks out, never overprints.
4) Use CMYK for full color. Use Pantone (PMS) for spot color.
5) Include all fonts and links with files.
6) Images should be 300 dpi or higher at actual size.
7) PDF should be set up to single pages, not spreads.
8) Make sure all your black type is 100% Black Only - Not Process color.
1/16 — .0625
1/8 — .125
3/16 — .1875
1/4 — .25
5/16 — .3125
3/8 — .375
7/16 — .4375
1/2 — .5
9/16 — .5625
5/8 — .625
11/16 — .6875
3/4 — .75
13/16 — .8125
7/8 — .875
15/16 — .9375
1 — 1.0
Below is a list of things to look for to keep from having to reprint your entire job the second time.
Proof the text.
The text is the first place to start. Review all text for spelling, grammatical correctness, punctuation, and accuracy of content. Make sure everything is perfect before moving to the next step. Once your job goes into production, making changes to text will only slow things down.
Proof the images.
Start by viewing the images on your computer, but keep in mind that the colors on-screen will not be a perfect match to the colors that are printed even if your screen is calibrated. Be sure to check the size and resolution of the images. Images being printed on press should be a minimum of 300 dpi when used at 100%. For high-level quality jobs, it may be wise to have a physical proof done on professional proofing equipment to get a better idea of the true color of the piece rather than just an on-screen proof.
Proof the pages.
Checking an entire page can be done on screen, but it is also a good idea to print out the pages. Look over the typestyles, placement, images and illustrations, and text, as well as hyphenation and line arrangement, page format, and bleeds.
Taking the time in the beginning with a thorough proof will save you time and money in the long run.
RICH BLACK :
• Rich black. Rich black combines process black with at least one one other process ink (traditionally a percentage of cyan), which causes the black to appear "blacker" because the second ink color increases its density. We combine three process undercolors (25% cyan, 25% magenta, and 25% yellow) to create the deepest, most satisfying process black. Use this black when all the object edges are within other colors, or when they bleed off the edge of the page, or the object is at least a quarter-inch thick.